Our mind is made up of two parts, namely, our conscious mind and our unconscious mind.
Our conscious mind has a very small capacity of only 7 bits of information at any moment. When we set an objective, we are using our conscious mind.
Our unconscious mind is the store house of our memories, beliefs, values, emotions, and attitudes. Everything that had ever happened to us, everything that we have seen, heard, or thought about is stored here. Compared to our conscious mind, our unconscious mind is infinite in size.
If our conscious mind is like an ant in size, then our unconscious mind is like an elephant. (Vince Poscente used this metaphor in his book The Ant and the Elephant, and in his trainings.)
Imagine an ant, riding on the back of an elephant. It doesn’t matter where the ant wants to go, it would not get there, if the elephant is not going the same way. Let’s say the ant wants to go to the east. No matter how hard and fast the ant walks, if the elephant is walking to the west, the ant will only end up further from his destination.
So, if we want to persuade with power, our unconscious mind must be filled with thoughts associated with passion, faith, and vision. We will not be persuasive, if our unconscious mind is filled with negative thoughts associated with apathy, fear, and hopelessness.
When our words and actions are congruent with our inner world, we will be more persuasive as we are more authentic, credible, and charismatic.
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